How a change in tone helped a Richmond, Virginia, healthcare center increase flu vaccinations by 20%

“At Daily Planet Health Services, a healthcare center serving the homeless population in Richmond, Virginia., staff members used to ask patients whether they would like the flu vaccine.

Now they say to patients, “It’s time for your flu vaccine.”

The organization, a federally qualified health center, changed its approach last year after participating in the Center for Sustainable Health Care Quality and Equity’s initiative to increase flu vaccination rates across the country.”

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